Bruce W. McCollum

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Use Meaningful Events to Build Assisted Living Base….

Whether its seniors living within 15 miles of your location or discharge planners and independent clinical case management staff, all of them have one thing in common: They benefit from knowledge about the latest innovations in care delivery and local programs that may be evolving that can benefit their households or those whose care they […]

To Just Call Barbara Walters Lucky is Insulting….

I have been listening to several people today who have called Barbara Walters lucky. Some even used that term in reference to her career. Problem is I have studied her career, applied some of her strategies and its not about luck. Barbara is a hard worker period! She studies the news the world over and […]

Admitting a New Resident? You Must Assess More than the New Prospect….

Revenue and success are obviously tied to admitting new residents in assisted living, especially small scale assisted living. Quality entrepreneurs go out of their way to ensure they admit people who match their ability to care and who can complement their existing residential environment. Question for you now is how broad must your assessment be? […]

Preparing for that Care Conference – A Communication Strategy….

Regular care conferences are a must. Case managers conduct them with responsible parties associated with their caseload as a matter of update and professional business protocol. Directors of assisted living and adult day care programs must also conduct them with families of participants and residents as well as with guardians. I think I may have […]

Private Duty Home Care Watch: Staff Must Focus on Client Protection

It may be more common than you think. An aged or disabled person has been away from home for a while recuperating from stroke or other sudden illness or injury, perhaps receiving rehabilitative services in a skilled care facility. Now its time to return home, obviously with staff, often around-the-clock. Staff soon encounter neighbors who […]

A Change in Title Could Change Results…

I tend to lean against job titles such as Business Development Representative, Community Relations Liaison, Marketing Director, etc. Well at least I do when it comes to long-term care providers. After all we are serving humans. In the process of that the lives of people are affected for the good: Family caregivers avoid burnout, safe-dignified […]