Staff Trainer
Technical Writer
Trainer and Voice Actor
Step 1 When Considering the Purchase of a Care Delivery Business
Many do quite well starting anew in the business of care. Others prefer to purchase existing businesses which are often available when retirees decide to leave their entrepreneurship and move elsewhere. Transactions occur daily in adult day care, home health care, private duty home care and assisted living of various sizes. Some transactions are all […]
There is More than One Kind of Prison, and it Will Impact Your Business in Care
Just throw the word prison around and people conjure up thoughts of incarcerated criminals – everything from drug offenders to murderers to schemers who may have stolen grandpa’s life savings and blew it at the casino. That is one kind of prison but not the only kind. For more than twenty, (20) years I have […]
Anyone Can Survive; But to Thrive You Need the Good Stuff…
Every human existence has some negatives and business is no different. If you market via email some recipients are going to unsubscribe. Some will unsubscribe for false reasons as well just to hurt you. Who knows how an individual’s mind works??? If you render care, perhaps as an adult day care, assisted living or home […]
When the Goal is Worth it; Resolve Not to Quit….
Several years ago our company helped to develop an assisted living program we were proud of. The physical structure was friendly and functional. The owner was a long-term care professional which made the project of even greater value in our eyes. Once we were finished our case management affiliate referred 2 residents rather quickly. The […]
Key Care Business Success Ingredients: Strategic Thinking and Rationality
In some Michigan cities, staff who handle documents for grant preparation and more are ignoring the calls of adult foster care providers when they can. In other instances, people are sacrificing a possible sales commission – namely insurance reps – by trying to avoid having to write a policy for an adult foster care home. […]
Key Success Ingredient in Email Marketing
Its 2014 and we all communicate via email. I have also purchased things I learned about after receiving an email. I have purchased goods and services that were introduced to me via Facebook ads also. Generally the seller is going to insist upon your email address for ongoing contact with the hopes you will buy […]
Be Discerning in Establishing Pharmacy Relationships
Whether you operate an adult day care program or an assisted living residence those you serve need medications. Likely you hear from pharmacies on a regular basis asking for the privilege to serve your client base. Many pharmacies offer incentives, some likely bordering on illegal or at least unethical . It is by no means […]