Welcome to brucewmccollum.com

A Product Launch that Can Change Lives

It has been wonderful for my team and I to develop educational items for jurists, specifically judges of probate courts, adult protective services workers and others on the subject of understanding the various levels of dementia, cognitive deficit in general and...

In Home Care My Job Never ‘Black and White’

In 1995 I served my first client in home care, Mr. William Schlotta.  Within a few days I knew that my role was more than just staffer, staffing supervisor or even case manager.  My role was first and foremost that of friend.  Immediately I began to ask myself what I...

Can a Business Have Self-Worth?

There is no shortage of professionals who offer tons of advice on helping us all to add more value to our existence or to the way we view ourselves.  That advice may be of significant value for many.  With the absence of a healthy self-worth comes abuse of self,...