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A Special Care Coordinator’s Invite….

A Special Care Coordinator’s Invite….

Those involved in care coordination, including case managers, always enjoy learning of new resources in the community.  Any progressive case manager/care manager will tell you they often have to organize their long-term care resources into geographic areas, to...
Why I am Not Super Quick to Unsubscribe

Why I am Not Super Quick to Unsubscribe

I recall our office receiving a phone call several years ago from an assisted living business in Michigan.  It was a support staff worker telling us her boss asked her to help cut down on some of the junk mail they were receiving.  So she was calling us since a...
Reality:  Be Prepared to Market to Dissatisfaction

Reality: Be Prepared to Market to Dissatisfaction

More often than I care to admit I speak to people regularly who are looking to quantify how many people they may be able to serve in their new care oriented business.  Sometimes its home care, adult day care, assisted living or even pharmacy.  In places such as the...